Scrubs marketer Figs managed to tug off an outrage two-fer with a current video: offending each osteopaths and girls clinicians.
Figs—which the Wall Road Journal dubbed the Warby Parker of scrubs for its direct-to-consumer gross sales mannequin and trendy promoting—briefly featured the video not too long ago on its web site. It exhibits a feminine mannequin portraying an osteopath whereas carrying the scrubs and studying “Medical Terminology for Dummies” whereas holding the guide the wrong way up.
Indignant tweets and requires a boycott adopted from feminine and male medical professionals and osteopaths, together with the obvious menace of a lawsuit for defamation from American Osteopathic Affiliation CEO Dr. Dr. Kevin Klauer.
That tweet was later deleted.
A typical objection got here from @missmedstudent: “As a feminine and a DO scholar, how would I ever ‘really feel superior’ about myself figuring out that that is the way you view me???”
Some famous the irony that the 7-year-old firm was based and run by two girls.
In an in depth social media mea culpa, the corporate admitted the video was “offensive” and “disparaging to girls in well being care and our DO group.” Figs pledged to impose a “extra sturdy approval course of” on advertising and marketing and contain healthcare execs.
Additionally forthcoming: a $100,000 donation to the American Osteopathic Affiliation.