Blue Cross Blue Shield Association names new CEO

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, Blue Cross Blue Shield Association names new CEO

The Blue Cross Blue Protect Affiliation has named Kim A. Keck as its new CEO. She’s the primary girl to serve within the function because the Chicago-based group’s founding.

The Affiliation introduced in June 2019 that longtime CEO Scott Serota would retire on the finish of 2020.

Keck, 56, presently leads Blue Cross & Blue Protect of Rhode Island. She’s additionally has been an energetic member of the BCBSA board, serving on the Finance and Audit Committee, the Group and Governance Committee and the Well being Coverage and Advocacy Committee.

“Given her deep information of the enterprise and the Blue system, and her observe report as an incisive chief who’s laser targeted on outcomes, I’m assured that beneath Kim’s management, the Blues will proceed to develop and turn into an ever-more essential voice in shaping the transformation of the U.S. well being care system,” David L. Holmberg, BCBSA board chair and CEO of Highmark Well being, mentioned in an announcement.

The BCBSA is a federation of 36 unbiased Blues corporations, together with Blue Cross Blue Protect of Illinois.

Previous to becoming a member of Blue Cross & Blue Protect of Rhode Island, Keck spent 28 years at Aetna the place she served as president of Aetna’s northeast area and interim president of the southeast area.  

“At this seminal second in our historical past, once we face the twin challenges of a public well being disaster and a centuries-old disaster of systemic racism that has created important inequities, it is time to reimagine and understand a greater future,” Keck mentioned within the assertion. “I see monumental alternative to form and rework the state of well being care in our nation.”


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