Incomes two gold and two silver prizes, Concentric Well being Expertise was named 2020’s Company of the Yr within the Healthcare Advertising Influence Awards.
The New York-based advert company spearheaded profitable campaigns for Alexion Prescription drugs and Sage Therapeutics.
Within the print class, Alexion Prescription drugs wished to place Ultomiris as a trusted model to enhance sufferers’ therapy between infusions. The marketing campaign centered on the concept of permitting sufferers “to widen their world.” As of the fourth quarter of 2019, over 50% of sufferers switched to Ultomiris from Soliris; the aim was 70% by mid-2020.
Concentric’s work with Sage garnered three awards—built-in marketing campaign, digital and web site. The main focus of “Know the Indicators” was on participating moms who weren’t conversant in the dangers of postpartum melancholy. The first goal was pregnant girls who had been actively searching for details about making ready for all times with their child. Concentric carried out interviews for the marketing campaign throughout the U.S., in addition to video talks, with childbearing age and pregnant girls and new and veteran mothers. The great technique tapped into social media, in addition to placements on such web sites as BabyCenter and What to Count on.
Throughout the first 5 months of the marketing campaign, site visitors to Sage’s postpartum web site noticed 60,000 web page views and a mean time on web site of two minutes, 25 seconds.
Healthcare Advertising Influence Awards – 2020