5 things to know about Google’s $2.1B Fitbit acquisition




, 5 things to know about Google’s $2.1B Fitbit acquisition

Google on Thursday closed its acquisition of wearables firm Fitbit, regardless of an ongoing investigation by the Justice Division.

Listed here are 5 issues to know concerning the $2.1 billion deal:

1. Google, which posted $46 billion in income for 2020’s third quarter, in November 2019 introduced plans to amass Fitbit for $7.35 per share in money, paying an estimated $2.1 billion in complete to stockholders. The deal might trace at Google’s bigger ambitions in healthcare, as the corporate has been build up its crew, partnering with hospitals and investing into health-tech firms.

2. Fitbit, which reported $363.9 million in third-quarter income, offers a chance for Google to promote wearables in each the patron and healthcare enterprise markets. Fitbit, based as a client wearables model in 2007, in recent times has launched well being teaching companies and exercise trackers it sells to well being techniques and plans, somewhat than direct-to-consumer.

three. Though Google officers initially stated the corporate anticipated to shut the acquisition in 2020, it confronted months-long investigations from regulators in a number of nations, who raised privateness and antitrust considerations. Whereas the EU accredited the deal in December, the U.S. Justice Division on Thursday stated it has not but determined whether or not to pursue an enforcement motion.

“The Antitrust Division’s investigation of Google’s acquisition of Fitbit stays ongoing,” wrote Alex Okuliar, a deputy assistant lawyer common within the division’s antitrust division, in an emailed assertion to Fashionable Healthcare. “The division continues to analyze whether or not Google’s acquisition of Fitbit could hurt competitors and shoppers in america.”

It isn’t the primary time Google’s push into healthcare has entangled it in controversy. In 2019, an enormous data-sharing partnership with Ascension well being system in St. Louis drew public concern over affected person privateness.

four. Rick Osterloh, Google’s senior vp of units and companies, in a weblog publish Tuesday careworn that Fitbit customers’ well being knowledge will keep separated from Google’s promoting knowledge and will not be utilized by Google to focus on advertisements. He stated Google plans to proceed to work with regulators to verify the corporate is following these commitments.

“This deal has at all times been about units, not knowledge,” Osterloh wrote. “We’re assured the mix of Fitbit’s main expertise, product experience and well being and wellness innovation with the most effective of Google’s AI, software program and will drive extra competitors in wearables and make the subsequent technology of units higher and extra inexpensive.”

James Park, Fitbit’s co-founder, president and CEO, in a letter to prospects Tuesday stated the acquisition will assist Fitbit “innovate quicker” to develop higher merchandise. “On our personal, we pushed the bounds of what was doable from the wrist,” he wrote. “With entry to Google’s unbelievable assets, data and international platform, the probabilities are actually limitless.”

5. Fitbit comprised 5.9% of wrist-worn wearable gadget shipments within the third quarter of final yr at three.three million models, down from 7.9% of shipments in 2019’s third quarter, based on a December report from market analysis agency Worldwide Information Corp. Chinese language electronics firm Xiaomi and Apple led the phase with 24.5% and 21.6% of shipments, respectively.